External Director of Marketing
Company: Northport Rehab and Nursing
Location: North Port
Posted on: January 21, 2023
Job Description:
EXTERNAL DIRECTOR OF MARKETING -The External Director of
Marketing is responsible to oversee Marketing and Census
Development. - The Director ofMarketing works with the
administrative, marketing, sales and admissions staff to oversee
the coordination of all inquiries, admissions, sales calls, public
relations, community events, correspondence and communication with
customers at the designated facility shall be in accordance with
the philosophy, policies and procedures established by the company.
- The Director of Marketing works to build and grow census and
quality mix by developing the market and providing prospective
patients/responsible parties with appropriate information and
assistance in choosing a nursing center. Develop relationships with
a growing base of referral sources, leading to a consistent flow of
quality referrals to the center. Majority of time allocated to
external sales development.
The External Director of Marketing: - -
- Create and implement both long- and short-term quarterly
marketing/growth plans to achieve budgeted census, quality mix and
occupancy targets.
- Review Facility performance statistics related to Admissions,
DCs, and Transfers to complete SWOT analysis and develop a
strategic plan. -
- Develop sales opportunities with referring hospitals by
identifying, initiating, nurturing and maintaining contact with
physicians, social workers, and case managers/discharge
planners.
- Target and build relationships with area AL, IL, Senior Living
Communities, Senior Housing, Senior Center, Libraries, Church
organizations, Chamber of Commerce, Rotary International, etc. to
support census development.
- Identify opportunities for development and placement of media
advertisements and print/media creative and work with corporate
marketing team for signage and collateral needs/requests.
- Coordinate and provide in-services about the Center, services,
and clinical capabilities to appropriate potential referral
sources
- Work with Center Administrative and operational team to ensure
customer satisfaction. -QUALIFICATIONS: EDUCATION / EXPERIENCE:
- 2 years of experience in an Admissions/Marketing position in
healthcare environment
- Long term care experience required
- Knowledge of Medicare and 3rd party billing
- Knowledge of medical terminology
- Ability to discuss clinical evaluations with physicians and
other care givers within facility TRAVEL: -
- Travel is primarily local during the business day, although
some out-of-area and overnight travel may be expected.
QUALIFICATIONS: EDUCATION / EXPERIENCE:
- 2 years of experience in an Admissions/Marketing position in
healthcare environment
- Long term care experience required
- Knowledge of Medicare and 3rd party billing
- Knowledge of medical terminology
- Ability to discuss clinical evaluations with physicians and
other care givers within facility
The Director of Admissions & Marketing works with the
administrative, marketing, sales and admissions staff to oversee
the coordination of all inquiries, admissions, sales calls, public
relations, community events, correspondence and communication with
customers at the designated facility shall be in accordance with
the philosophy, policies and procedures established by the company.
RESPONSIBILITIES: Admissions Processing
- Maintain records and results on all referral and conversion
activity.
- Assess inquiries when necessary and respond to referral sources
based on protocol, communicate admission decision and ensure
positive admission experience for customer and family.
- Oversee pre-admission room checks with the housekeeping
Supervisor/ Director of Environmental Services.
- Oversee compliance of referral processing and admission
intake.
- Oversee/Inform appropriate staff of incoming admissions prior
to arrival.
- Ensure facility referral TAT follows organizational
standards.
- Directs the day to day activities of Admission
Coordinator/Concierge personnel to ensure that all Center
admissions are correctly documented and processed.
- Work with Admissions Coordinator and BD Team to follow up on
pending referrals. -North Port, FL
Keywords: Northport Rehab and Nursing, North Port , External Director of Marketing, Advertising , North Port, Florida
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